About Striking

Messe Frankfurt Trade Fairs India Pvt. Ltd. and The Guild of Designers & Artists together organise the Interior Lifestyle Awards alongside Ambiente India and Heimtextil India exhibitions. Interior Lifestyle Awards provides the country’s ambitious textile and product designers a canvas to showcase their talents and get visibility on the international stage. For the imaginative, inventive, eccentric and those who challenge convention in home fashion, this is a chance to gain recognition on a renowned platform. Besides showcasing their creative skills to the who’s who of the industry, these aspiring artists can explore and experience the latest trends and product developments at the fair.

The selected finalists will get an opportunity to showcase their shortlisted entries and design at the ‘Experience Zone’ as per the themes laid down by the organisers in accordance with lastest home fashion trends. The Experience Zone, characterized by innovative functionality, modernity and sustainability, will be created at the Ambiente India and Heimtextil India trade fairs which will be held from 19 ‒ 22 March 2020 at the Bombay Exhibition Center, Mumbai.